Creative direction and visual identity for Dark Forest, a premium and sustainable chocolate brand.

To highlight the brand's dedication to sustainability, the design approach incorporates several key elements. Foremost, it seeks to emphasize the brand's commitment to sustainability through visual cues and messaging. A significant aspect of this approach involves featuring images that prominently showcase natural materials, effectively evoking a sense of earthiness and sustainability for the audience. Complementing this, the color palette is carefully curated to communicate an earthy and natural vibe, predominantly consisting of warm shades such as brown, green, and beige. This palette not only aligns with the sustainability ethos but also imparts a calming and natural essence to the brand's identity. Additionally, the choice of simple and clean typography enhances legibility and contributes to creating a warm and welcoming feel for the audience, facilitating a more personal connection with the brand. These design elements collectively convey the brand's commitment to sustainability while crafting a visually appealing and inviting brand identity.